
Fig 1: A standout moment of the Semiroc team during our 2024 debut, officially selected and featured on the PCIM Europe website and post-show report to highlight global semiconductor innovation.
Looking back at 2024, Semiroc first attended PCIM Europe as an observer, marking the beginning of our journey to understand the European semiconductor ecosystem.
Fast forward to 2026, and Semiroc has achieved a remarkable transformation—👏 Semiroc is now in Europe.
This year, our overseas market presence received a major upgrade. Our local European expert team—led by Italy-based Overseas Marketing Manager Xavia Xu and newly joined veteran German Sales & Technical Expert Michael Matauschek—headed to the frontline of PCIM Europe 2026. Through extensive, high-value networking, the team secured immense customer trust and validated our strategic direction. We are now closer to our European customers and partners—offering faster support, local engineering expertise, and a trusted supply chain network.
Fig 2: Overseas Marketing Manager Xavia Xu (right) alongside newly appointed veteran German Sales & Technical Expert Michael Matauschek (left) at PCIM Europe 2026, marking the official launch of our localized regional support.
During technical exchanges at PCIM 2026, the Semiroc team captured a milestone trend: Driven by the massive wave of AI and High-Performance Computing (HPC), demands for ATE (Automotive Test Equipment) and test interface solutions are rapidly expanding beyond traditional boundaries.
In the past, specifications for probe cards and DIBs (Device Interface Boards) were confined strictly to test departments. This year, however, a growing number of professionals from R&D, system architecture, and supply chain management—outside the traditional test silos—actively engaged with Semiroc. As AI-era devices push power delivery and data rates to the absolute physical limits, the test interface now directly dictates system-level performance and time-to-market.
In the face of global macroeconomic shifts, the Semiroc team validated the true essence of "European Efficiency" at the exhibition. In Europe’s high-end semiconductor ecosystem, true efficiency is not about cutting labor costs; it is about drastically optimizing yield and product quality to meet the extreme challenges of our time.
With the skyrocketing per-die cost of AI and Automotive chips, even a fraction of a percent in yield loss brings catastrophic commercial consequences. Semiroc’s system-level technical suite perfectly aligns with this market demand:
From 2024 to 2026, evolving from a first-time visitor to an integrated powerhouse across China, Germany, and Italy, Semiroc is fusing rapid technical response with a reliable localized supply chain, becoming the go-to test interface partner for Europe’s semiconductor future.

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